Google will pay $170 million to settle allegations it illegally collected data about children younger than 13 who were watching toy videos and television shows on YouTube, state and federal officials announced Wednesday, part of a record punishment that some in government criticized as too lenient.
Regulators charged that Google knew certain YouTube channels were popular among younger viewers, touted this fact to brands and advertisers, and tracked kids’ viewing histories for the purpose of serving them targeted advertisements, ultimately raking in “millions of dollars” as a result of its repeated violations of federal children’s privacy laws.
In response, Google agreed to the record fine to resolve charges with the Federal Trade Commission and the attorney general of New York, which are set to announce their findings at a news conference in Washington. The tech giant also must adapt its business practices, halting data collection on YouTube videos that are clearly created with kids in mind and requiring video creators to label content that’s intended for young audiences...
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