CCFC Press Release on BusRadio in MCPS

Campaign for a Commercial-Free Childhood Press Release

December 11, 2008

Contact: Josh Golin (617.278.4172)

For Immediate Release

Montgomery County Pulls the Plug on BusRadio

Today, Montgomery County Public Schools (MCPS) decided to terminate their relationship with BusRadio, the controversial company created to force children to listen to commercialized radio broadcasts on school buses around the country. MCPS's decision came after the Campaign for a Commercial-Free Childhood (CCFC) sent a letter to MCPS superintendent Dr. Jerry Weast urging him to end the use of BusRadio on MCPS school buses. Montgomery County had been using BusRadio in a number of school buses on a trial basis. With 96,000 school bus riders, Montgomery County would have been BusRadio's largest school district. The following is CCFC's statement on Montgomery County's decision:

The Campaign for a Commercial-Free Childhood commends Montgomery County Public Schools for their decision to terminate their relationship with BusRadio. No school district should turn their students over to a company whose stated goal is to "take student-targeted marketing to the next level" or force children to listen to advertisements on their way to and from school.

CCFC also congratulates the Parents Coalition of Montgomery County for their advocacy efforts and for drawing attention to BusRadio's presence in Montgomery County. The events of the past twenty-four hours demonstrate once again that when parents learn the truth about BusRadio, they want no part of it for their children. We hope that parents around the country will continue to utilize our BusRadio resources – and those of Obligation, Inc – to keep their school buses commercial-free.

The Campaign for a Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children. CCFC supports the rights of children to grow up – and the rights of parents to raise them – without being undermined by rampant commercialism. For more information, please visit: http://www.commercialfreechildhood.org/