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Monday, April 13, 2009

Weast testimonial for tech vendor


"All of our technology partners know they are not permitted to use MCPS testimonials in advertising." Superintendent Jerry Weast, January 7, 2009 in answer to Board of Education Question #9.
As reported here and here the MCPS Logo and testimonials have, in fact, been used by vendors in advertisements readily available on the Internet.

And below is a third example of a private company using the MCPS Logo to advertise their product. In addition, this advertisement includes a testimonial from Supertintendent Weast (see page 2, right hand column).

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"Nothing builds trust like transparency."
Jerry Weast, from the foreword to Getting it Right-
Why Good School Communication Matters, 2008
True North Logic True North Logic subscriptions07774
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1 comment:

  1. AnonymousApril 13, 2009 at 6:57 AM

    Don't miss the video/infomercial either, compliments of John Q. Porter and MCEA & MCPS officials:

    http://www.truenorthlogic.com/?id=ODUy

    Look for MCPS PDO Review link on the right side of the screen.

    ReplyDelete

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