Pearson is expected to perform a broad range of duties under the contract, including development of test items, delivery of paper-and-pencil and computerized test forms, reporting of results, analysis of scores, and working with states to develop "cut scores," or performance standards for the exams.http://blogs.edweek.org/edweek/marketplacek12/2014/05/pearson_wins_major_contract_from_common-core_testing_consortium.html
While a number of companies inquired in response to PARCC's request for proposals for the project, ultimately Pearson was the only bidder, said James Mason, who helped negotiate the contract as part of a team of PARCC state leaders.
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You should also know about this: http://educationalchemy.com/2013/12/31/maryland-parcc-and-common-core-dr-lowery-and-the-tangled-web-of-corporate-interest/
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