Schools are trying to curb obesity. Why are their sports leagues promoting fast food?

  ...Coaches, teachers and administrators promote the contest on Twitter, and the finalists are featured by local and national media sources. When Bethesda-Chevy Chase’s Patrick Cha was named a 2014 Heisman finalist, a Wendy’s spokesperson came to the Montgomery County school and recognized the senior tennis player with a surprise assembly. Wendy’s donated $5,000 to Bethesda-Chevy Chase in Cha’s name and gave out Frosty coupons to the students...

..."But where does it stop? What if a corporation offered to add a wing to a school? Those questions were posed by state Sen. Paul G. Pinsky (D-Prince George’s), who proposed the Captive Audience/Stop Commercialism in Schools Act in 2001. The bill aimed to block contracts with vending machine companies and limit advertisements in public schools, and while it was supported by health advocates, it was ultimately rejected because of concerns from educators that it would reduce revenue.

“The fact is we should build our public schools on some ethos, and I think it shouldn’t be dependent on the private sector,” Pinsky said."...

https://www.washingtonpost.com/sports/highschools/schools-are-trying-to-curb-obesity-why-are-their-sports-leagues-promoting-fast-food/2015/11/18/6633cece-870a-11e5-9a07-453018f9a0ec_story.html