Balt. Sun: When disclosing 2016 consulting work, Dallas Dance used company alias rather than firm's name

Former Baltimore County school superintendent Dallas Dance did not have a good track record of reporting paid consulting work as required by the district’s ethics code.
The school system’s ethics panel twice ruled he violated the code by failing to disclose two paying jobs, including one with a firm that had a contract with the district.

The Baltimore Sun reported this month that Dance also failed to report that in 2014 and 2015 he was paid by Education Research & Development Institute, or ERDI. The Chicago company brokers meetings between its paid roster of superintendents and education technology firms that pay to meet privately with the school leaders. Some of the companies had won no-bid contracts with the county school system during Dance’s tenure.
Dance did, however, disclose consulting work for 2016. He did so two weeks after he had announced his retirement on April 18.

But he did not disclose being paid by Education Research & Development Institute or by ERDI. Instead, Dance reported a different name: Dulle Enterprises.

Why the difference?

http://www.baltimoresun.com/news/maryland/investigations/bs-md-sun-investigates-dance-erdi-20171117-story.html