WSJ: For Sale: SAT-Takers’ Names. Colleges Buy Student Data and Boost Exclusivity

For 47 Cents, the College Board will sell an individual's information, feeding admissions frenzy

By  Douglas Belkin | Graphics by Elbert Wang

Nov. 5, 2019 12:57 pm ET

Jori Johnson took the practice SAT test as a high-school student outside Chicago. Brochures later arrived from Vanderbilt, Stanford, Northwestern and the University of Chicago.

The universities’ solicitations piqued her interest, and she eventually applied. A few months later, she was rejected by those and three other schools that had sought her application, she said.  The high school valedictorian's test scores, while strong by most standards ...

Entire story behind paywall:
https://www.wsj.com/articles/for-sale-sat-takers-names-colleges-buy-student-data-and-boost-exclusivity-11572976621