Messaging is consistent and clear within and between nations. If leaders are not consistent in their requests and advocacy, their people will be confused, perhaps frustrated. In that context the virus is unforgiving and may well spread massively.

REFLECTIONS ABOUT THE MIDDLE PATH

By Dr David Nabarro, a Special Envoy of the World Health Organization Director-General on COVID-19

There are new COVID challenges everywhere.  Tricky times for all leaders.  The virus has not changed and still has the potential to do lots of damage.  There is plenty of advice available, much of it is conflicting. 

Some commentators say ‘more restrictions needed now’. 

Others say ‘let the virus run wild and build up herd immunity’.   

A middle path is needed….  Too many restrictions damage people’s livelihoods and provoke resentment.  ‘Virus run wild’ will lead to lots of deaths as well as debilitating long-Covid among younger people. 

…with three interlinked emphases:

a) People are encouraged to adopt all precautions all the time...

https://www.4sd.info/covid-19-narratives/reflections-about-the-middle-path/