Thursday, October 27, 2016

Ban Sought in U.S. for YouTube Ads ‘Masquerading’ as Kids’ Shows

CCFC, Public Citizen, and Center for Digital Democracy: Protect Privacy Online are calling on the FTC to hold Google, Disney, Dreamworks, and other companies accountable for targeting kids with deceptive and unfair influencer advertising.

Host selling, when the host of a program endorses a product, is illegal on kids' TV--but not on kids' internet content. And as CCFC's Josh Golin explains, "It defies common sense that a harmful tactic which exploits children’s developmental vulnerabilities would be prohibited on one platform but allowed on another. We need the FTC to take decisive action so that children have the same protections when they’re watching YouTube as they do when they watch Nickelodeon.”

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