...In the District, families can apply to enroll in traditional public
schools and more than 100 charter schools through a citywide enrollment
lottery.
After decades of declines, enrollment has increased in D.C. public schools for the past three years,
a turnaround that school officials are hoping to continue. Many schools
still struggle with low enrollment amid steep competition. Charter
schools enroll 44 percent of the city’s students, and many employ
sophisticated marketing strategies...
http://www.washingtonpost.com/local/education/what-did-the-declining-dc-school-system-do-hire-political-consultants-of-course/2015/07/21/388e48aa-2fd0-11e5-8353-1215475949f4_story.html
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