When the hottest selling artificial sports fields in the U.S. began falling apart, executives at FieldTurf chose profits over the good of their biggest customer - the unwitting public.
Read 'The 100-Yard Deception' on NJ.com.
From the investigation:
An NJ Advance Media investigation of FieldTurf and its executives reveals:
• They knew. For
most of the time they sold the fields, at $300,000 to $500,000 each,
executives were aware the turf was deteriorating faster than expected
and might not last a decade or more as promised.
• They misled. Despite
candid, internal email discussions about their overblown sales pitches,
executives never changed their marketing campaign for Duraspine fields.
• They tried to cover up. A
lawyer warned that some of those internal emails could be damaging in a
lawsuit, and an executive sought to delete them. An IT consultant
refused, calling it a “possible crime.”
• They kept quiet. From
the time fields began to fail in 2006 until today, executives have
never told most customers about Duraspine’s problems or how to identify
signs it was prematurely falling apart.
• They stonewalled. Some
customers who did report problems said FieldTurf officials slow-footed
warranty claims and told them the deterioration was normal, or that
their fields needed more maintenance.
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