At issue is whether the school system can legally create an “opt-out” communication system that would send alerts to families about everything from weather-related closings to community meetings.
In a memo to school board members, Superintendent Jack Smith said federal regulations restrict school districts from sending automated text messages without prior consent. The school system currently allows families to “opt-in” by giving prior consent to receive emergency alerts via text message and email, while the new system would automatically enroll families while giving them the option to remove themselves from the communications list.
The federal regulation Smith cites lists two exceptions for which automated communications can be sent without consent, including “emergency purposes” and communications that “while not for emergency purposes, are closely related to the educational mission of the school, such as notification of an upcoming teacher conference or general school activity.”
A resolution introduced by District 2 school board member Rebecca Smondrowski that would direct the school system to develop and implement the app, was expected to receive a final vote at the board’s May 14 meeting, but was tabled so board members could conduct more research. It is expected to go back before the board at Thursday’s meeting...
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