Showing posts with label testimonials. Show all posts
Showing posts with label testimonials. Show all posts

Monday, August 9, 2010

Your child's data in a national database

Anyone seen the cutting edge analysis from Superintendent Jerry Weast of your child's testing data? The robust metrics? Of course not. We are just the public and we pay for all this "data" and "robust metrics" based on the tests our children take. But we don't get to actually see it.

Here's one more national press release touting the "data-driven" MCPS Superintendent Jerry Weast, and using MCPS to endorse one more product. 

Forbes.com

Press Release


National Student Clearinghouse(R) Partners with American Association of School Administrators...

08.09.10, 10:37 AM EDT 
 

..."One example is Montgomery County Public Schools in Maryland, where Dr. Jerry Weast, the district superintendent, has developed a data-driven approach to measuring K-12 performance anchored by Clearinghouse data," continued Torres. "The district combined its own information with StudentTracker data to determine how likely their Advanced Placement (AP) students were to enroll in, persist in, and complete college. MCPS is just one of the many school systems that have leveraged Clearinghouse data to develop cutting-edge analyses of their curriculum as well as robust K-12 performance metrics."...

Tuesday, November 17, 2009

We are saved! We have found the North Star!

Once again, a MCPS employee has given a testimonial for an outside vendor.  See the image on the left highlighting the statement from Dr. Michael Perich of MCPS.  In this testimonial MCPS' Dr. Perich sings the praises of C. Jackson Grayson's APQC organization. Dr. Perich is quoted as a "leading administrator". (Who is Dr. Perich?)

What brought about this testimonial? MCPS has apparently been saved by C. Jackson Grayson's "North Star".

Remember C. Jackson Grayson?  His APQC organization gave Superintendent Weast an award in 2008.

C. Jackson Grayson's product is the "North Star" approach to school reform.  Grayson assures that his North Star product works! Why? Because it has already "yielded substantial changes in outcomes" in school districts, including Montgomery County, Maryland.  The white paper (see bottom of page 4) on his success says so!

What the white paper doesn't say is APQC is a membership organization and MCPS is a member (see page 4) of APQC.  That's right, Montgomery County taxpayers have funded MCPS' membership in this organization.

How much does MCPS' membership cost ($6,000 for some companies) per year? Where has the data on the use of this product been reported to the Board of Education?

Here is what the public knows:
  • MCPS is a member of APQC.
  • APQC gave Superintendent Weast an award.
  • "North Star" approach used on Board of Education retreat.
  • MCPS administrators tell Harvard writers that they are using APQC's "North Star" product.
  • MCPS "leading administrator" gives testimonial for APQC's product.
  • Results from use of the APQC product are not found in Board of Education minutes, but are touted in promotional materials for APQC.
If we have found the "North Star" it would be nice to know what that means, how much we paid for it, and to see the data that proves we have been rescued!

Tuesday, November 10, 2009

Vendors LOVE MCPS!!!

Because despite MCPS' ethics rules prohibiting testimonials, MCPS staff, administrators and even the Superintendent are more than happy to endorse a vendor's product and have the endorsement used in product descriptions!

Here is today's endorsement:
From our customers:
“Learning.com has been great to work with in measuring the technology literacy of students in Maryland. Learning.com customized its support and training to meet the needs of the various school systems in Maryland. Its communication practices are excellent,” says Kalani Smith, Project Manager for Montgomery County Public Schools. “After implementing Technology Literacy Assessment during the 2008-2009 school year, systems in Maryland reported that the implementation was easy and wished other online vendors had products that ran as smoothly.”

Wednesday, August 19, 2009

MCPS endorsement used in milk advertising - students too!

"All of our technology partners know they are not permitted to use MCPS testimonials in advertising. Superintendent Jerry Weast, January 7, 2009 in answer to Board of Education Question #9.
But, apparently the Mid-Atlantic Dairy Association is free to use MCPS testimonials and MCPS students in their advertising campaigns! Here is the mission statement of the Mid-Atlantic Dairy Association:

Mission Statement: Mid-Atlantic Dairy Association builds demand for milk and dairy products and enhances the image of the dairy industry on behalf of dairy farmers.
Sure enough! Just take a look at the video that the Mid-Atlantic Dairy Association has produced in conjunction with MCPS' Nutrition Director Kathy Lazor, MCPS administrators, and made available on YouTube. Makes you want to run out and buy milk in a plastic container, doesn't it?

Once again we see MCPS being used to endorse a product. This blog has reported on previous incidents of MCPS being used to endorse products here, here, and here; and an incident where MCCPTA was used to endorse a product here.

In addition, in this commercial video we see rooms and rooms of MCPS students being used as well. Do you think MCPS got releases from all of the students shown in this commercial? Take a look at the video, maybe you will spot your child in it.



MCPS' Ethics Policy says that its purpose is:

To promote the highest level of ethical conduct on the part of all persons associated with MCPS; to ensure the highest public confidence in the impartiality and independent judgment of Board of Education members and school employees.

* * * * *
UPDATE: As of 2:30 PM August 19, 2009, the Mid-Atlantic Dairy Association YouTube video (shown above) has been removed from YouTube. However, the video can still be seen here on the Mid-Atlantic Dairy Association website.

2012 UPDATE:  The video has now been removed from the Mid-Atlantic Dairy Association website too!

Monday, June 1, 2009

MCCPTA memo linked in EasyLobby Ad

EasyLobby is a visitor management product that is now being used in some MCPS buildings. According to the Superintendent:
"All of our technology partners know they are not permitted to use MCPS testimonials in advertising." Superintendent Jerry Weast, January 7, 2009(Click on link and see answer to Question #9)
However, EasyLobby has found a way to include a statement about its product from Montgomery County by linking their website to a memo on the Montgomery County Council of PTA's (MCCPTA) website. The MCCPTA memo in turn, links back to the EasyLobby home page. Included in the MCCPTA memo is the following statement:
"Searching for the right software was a challenge since most security systems are designed for office buildings, but MCPS found “Easy Lobby” which allows them to download data at no additional charge compared to a rival, Raptor which charged a fee for the same service."
According to this memo on National PTA and it's ability to endorse products:
"It’s important to note that National PTA does not endorse these companies or their products and services. Due to IRS regulations, an endorsement by a non-profit organization would jeopardize its tax-exempt status. Endorsement of a company is when you make qualitative statements about a company or its products. For example, if PTA stated that our members should go shop at Office Depot because they have the “best office supplies” or they are “better” than Staples. These statements would be endorsements, which PTA does not practice with any companies we work with. It is perfectly legal for non-profits and under PTA’s privacy policy to make our members aware of special offers, discount opportunities or benefits without providing an endorsement."
UPDATE 6/4/09: EasyLobby removes link to MCCPTA memo.

Monday, April 13, 2009

Weast testimonial for tech vendor


"All of our technology partners know they are not permitted to use MCPS testimonials in advertising." Superintendent Jerry Weast, January 7, 2009 in answer to Board of Education Question #9.
As reported here and here the MCPS Logo and testimonials have, in fact, been used by vendors in advertisements readily available on the Internet.

And below is a third example of a private company using the MCPS Logo to advertise their product. In addition, this advertisement includes a testimonial from Supertintendent Weast (see page 2, right hand column).


~~~
"Nothing builds trust like transparency."
Jerry Weast, from the foreword to Getting it Right-
Why Good School Communication Matters
, 2008
True North Logic True North Logic subscriptions07774

Monday, April 6, 2009

Missing Royalties

As reported here, in January, Superintendent Jerry Weast told the MCPS Board of Education:

"All of our technology partners know they are not permitted to use MCPS testimonials in advertising." Superintendent Jerry Weast, January 7, 2009 answer to Question #9.
In response to the report on this blog, the MCPS logo was removed from the IQinVision advertisement. The testimonial remained, but the logo disappeared.

But this isn't the first time that the MCPS logo has been used in the advertising of a technology partner. Below is the Wireless Generation press release from 2005. Note the prominent MCPS logo. And note this sentence:
In addition, MCPS also will receive royalties on all sales of the software to other school districts nationwide.
Royalties? How much has MCPS received in royalties since 2005?

Multiple inquiries by national education activist Peyton Wolcott to Superintendent Weast as to the details of this royalty agreement have gone unanswered.

Have these funds been brought to the County Council for appropriation?

Anyone at the County Council, Inspector General's office, or State Attorney General's office paying attention?
Montgomery County Schools Partnership Rls 6.3.05

Tuesday, March 3, 2009

Tight budget? Travel to Texas! Tout Products!

Did you know that MCPS had entered into a 6 year initiative to purchase 13,000 security cameras? See the press release below. Please note this is not a MCPS Press Release.
Check the Board of Education minutes and look for this procurement! Please post a comment if you can find it!
What happened to the tight budget? Teaching positions cut, but MCPS staff continue to travel? What happened to the freeze on travel? What do students get out of a marketing trip to Texas to endorse a product?
What about Superintendent Weast's statement to the Board of Education:
"All of our technology partners know they are not permitted to use MCPS testimonials in advertising." Superintendent Jerry Weast, January 7, 2009 answer to Question #9.


NEWSWIRE

MCPS implements six-year initiative to upgrade to IP-based system

DALLAS--At TechSec Solutions here on Feb. 25, Bob Hellmuth, director, department of school safety and security for Montgomery County Public Schools, discussed his experience overhauling the video surveillance and visitor management systems at the 16th largest school district in the country.

Hellmuth, who is charged with protecting 138,000 students, 21,000 employees and 200 schools, said that while the district hasn't had a large-scale incident, there have been several smaller incidents that have propelled the district to upgrade its technology. After a gun went off in a student bathroom, Hellmuth said it took security a significant amount of time to review the tape. "When we were looking down a hall full of students, we saw figures on the video but we couldn't identify them. It was worthless for us," he said. Fortunately, officers were able to identify the offending student by the backpack he was carrying.

Currently, Montgomery County is in the second year of its six-year strategic initiative to upgrade its surveillance system from analog to digital. He expects to have more than 3,000 digital cameras installed in the school district by the end of the year and a total of 12,000 to 13,000 cameras by the end of the initiative. But, such an upgrade hasn't been easy. "We've learned lessons over the years and thrown money away because we didn't know what we were doing," he said. The district enlisted the help of a security consultant to design the initiative. "We needed to find somebody who could give us advice and who knew how to do this on a large scale."

Paul Bodell, chief marking officer, iQinVision, whose cameras were used in the installation, said it was critical for organizations to clearly understand what quality of video they need in certain locations within their facilties. For example, when school authorities at MCPS were trying to identify a student in a crowded hallway, Bodell said the school could use what he called "general surveillance" to monitor the movement of students, but then install "forensic-quality" video at the end of hallways which could easily identify faces of students. Mix and matching different video needs can not only improve surveillance quality, but also reduce the cost of the overall installation.

An important factor for making this transition was involving the district's IT department. "Originally they were standoffish - people don't like change - but once we had a meeting and explained what we wanted to do, IT was onboard. It was important that we brought them in right away," he said.

And while the transition to a digital system has largely improved the department's efficiency and investigatative capabilities, it has also reduced costs, Hellmuth said. "More cameras mean less security people. We don't need as many security people and we can employ the people we do have better," he said. "We monitor cameras and look for patterns and if all of a sudden we see a group of people going toward an area, we know there's a problem and we can put someone there quickly."

In addition to improving video surveillance, Hellmuth said it was imperative the district improve its visitor management system as well. "People took it as a joke because nobody was checking," he said. The district replaced its paper log system with an ID scan card system, which not only tracks student and visitor movement, it also captures volunteer work hours making it easier to recognize people who contribute to the school, Hellmuth said. The school will also use the system to track maintenance staff's work to ensure they are staying within their budget.

To learn more about how Montgomery County Public Schools is improving its technology, register for our Webcast on March 19 at www.securitysystemsnews.com/webcast.

Look for more on this story in the April edition of Security Director News.

(Red highlighting added.)

Tuesday, February 17, 2009

IQinVision removes MCPS logo from advertisement

On February 14, 2009, the Parents' Coalition of Montgomery County, Maryland blog reported that one of Montgomery County Public Schools' technology partners, IQinVision was using MCPS employee testimonials and the MCPS logo in its Internet advertisements.

On February 16, 2009, IQinVision's online advertisement was modified and the MCPS logo was removed. See the original advertisement here and the revised advertisement without the MCPS logo below. However, the advertisement still contains a testimonial from a MCPS employee despite MCPS Policy BBB and the statement (Q&A #9) of Superintendent Weast that such testimonials are not permitted.

mcpscasestudywologo

Saturday, February 14, 2009

Jerry Weast spins and the Board of Education sleeps

On January 7, 2009, Superintendent Jerry Weast told the MCPS Board of Education:

"All of our technology partners know they are not permitted to use MCPS testimonials in advertising.
" Superintendent Jerry Weast, January 7, 2009 answer to Question #9.

That quote sounds great, but doesn't reflect reality.

Below is an example of a MCPS technology "partner" using not only MCPS testimonials, but also the MCPS logo. The September 9, 2008, two page document below is not a MCPS document, but a testimonial put out by the company IQinVision. Don't be fooled by the prominent MCPS logo!

Board of Education minutes do not reflect this procurement and so it is unknown how much this technology "partnership" cost Montgomery County taxpayers, but rumors have this procurement in the $9 million range. An April 2008 press release from the company puts this procurement as occurring when the Board of Education President was Nancy Navarro.

UPDATE 2/17/09 IQinVision Removes MCPS Logo from Advertisement.
Mcps Case Study