Parents' Coalition of Montgomery County, Maryland: advertising

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Tuesday, February 17, 2009

IQinVision removes MCPS logo from advertisement

On February 14, 2009 , the Parents' Coalition of Montgomery County, Maryland blog reported that one of Montgomery County Public Schools' technology partners, IQinVision was using MCPS employee testimonials and the MCPS logo in its Internet advertisements.

On February 16, 2009, IQinVision's online advertisement was modified and the MCPS logo was removed. See the original advertisement here and the revised advertisement without the MCPS logo below. However, the advertisement still contains a testimonial from a MCPS employee despite MCPS Policy BBB and the statement (Q&A #9) of Superintendent Weast that such testimonials are not permitted.

mcpscasestudywologo

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Saturday, February 14, 2009

Jerry Weast spins and the Board of Education sleeps

On January 7, 2009, Superintendent Jerry Weast told the MCPS Board of Education:

"All of our technology partners know they are not permitted to use MCPS testimonials in advertising." Superintendent Jerry Weast, January 7, 2009 answer to Question #9.

That quote sounds great, but doesn't reflect reality.

Below is an example of a MCPS technology "partner" using not only MCPS testimonials, but also the MCPS logo. The September 9, 2008, two page document below is not a MCPS document, but a testimonial put out by the company IQinVision. Don't be fooled by the prominent MCPS logo!

Board of Education minutes do not reflect this procurement and so it is unknown how much this technology "partnership" cost Montgomery County taxpayers, but rumors have this procurement in the $9 million range. An April 2008 press release from the company puts this procurement as occurring when the Board of Education President was Nancy Navarro.

UPDATE 2/17/09 IQinVision Removes MCPS Logo from Advertisement.
Mcps Case Study

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Principles

Formed in 2002, the Parents' Coalition of Montgomery County, Maryland seeks to achieve the goals of coherent, content-rich curriculum standards; high expectations combined with timely remediation and acceleration; a wider range of educational options for parents and children; greater transparency and accountability; and meaningful community input.

E-mail: parentscoalitionmc AT outlook.com

What The Washington Post said about the Parents' Coalition

The coalition might be the best-known parent advocacy group in the region. Its members represent several constituencies, including parents of special education and gifted education students and fiscal watchdogs. The group's defining victory came this school year when the school system scaled back the fees charged to families for course materials.

Coalition leaders have drawn attention to the misuse of funds collected from students for activities, the broadcast of a commercial radio service on school buses and, with their "Weast Watch" blog, the travel habits of Weast and his lieutenants.

The Washington Post, June 4, 2009

Jerry Weast on the Parents' Coalition

"Along the way, you’ve had a challenging relationship with the Parents’ Coalition, the network of citizen activists who use the political process and other means to hold MCPS accountable.

The thing people accuse me of is listening, but not hearing. I hear, but I do not always agree. I am sorry that the world is faster than it was 10 years ago. I did not do that. [But] if we do not keep up, then our kids will be behind. We have to stop whining and get real."

Bethesda Magazine, March-April 2011