Here's what the Board of Education Policy says:
If there is strong interest within the community, petitions will be considered for
naming a portion of a school facility, to include athletic facilities. The responsibility
for naming a portion of a school facility will rest with the superintendent of schools
or his/her designee, after careful consideration of community input. Petitions
received to name a portion of a school facility to generate financial gain are
prohibited unless expressly approved by the Board of Education.